Job Description
Our client in the feminine wellness space is looking for a Creative Strategist to join their team, fully remote, 40 hours per week. As the company scales across direct to consumer, retail, and wholesale channels, they are looking for the perfect addition to help define the conversation around women's health, craft compelling content that resonates, and drive performance through innovative creative strategies.
Must have experience with feminine wellness, women's health in the consumer space.
What You'll Do as a Creative Strategist:
- Lead end-to-end development of creative strategies for Meta-first campaigns (UGC, ads, hooks, iterations)
- Collaborate with media buyers to translate performance data into actionable creative direction
- Maintain a rolling pipeline of fresh ad concepts aligned with trends, audience psychology, and brand voice
- Analyze campaign data to identify top-performing creatives and areas for improvement
- Own the feedback loop with media buyers, turning insights into iterative ad briefs
- Run A/B tests and scale winning creatives while sunsetting underperformers
- Write clear, conversion-driven briefs for UGC creators, photographers, and videographers
- Manage external creative partners to ensure timely, on-brand asset delivery
- Own the visual storytelling across all channels
- Stay ahead of cultural trends, creator content, and competitor strategies
- Identify whitespace opportunities to differentiate our messaging and creative approach
Requirements for the Creative Strategist:
- Proven experience building creative strategy for a DTC brand or agency, with a strong portfolio of performance-driven creative
- Data-obsessed but brand-loyalyou know how to balance performance with storytelling
- Deep understanding of creative that performs on Meta, TikTok, and YouTube Shorts
- Strategic thinker who thrives in fast-paced environments and can juggle multiple projects
- Fluent in performance metrics: CTR, thumb stop ratio, MER, hook rate, ROAS
- Collaborative, positive, and passionate about building a category-defining wellness brand for women
- Strong background in data analytics and comfortable working closely with media buyers
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
bailey.oconnell@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BO5-1857192 -- in the email subject line for your application to be considered.***
Bailey O'Connell - Lead Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 06/17/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
Our client in the feminine wellness space is looking for a Creative Strategist to join their team, fully remote, 40 hours per week. As the company scales across direct to consumer, retail, and wholesale channels, they are looking for the perfect addition to help define the conversation around women's health, craft compelling content that resonates, and drive performance through innovative creative strategies.
Must have experience with feminine wellness, women's health in the consumer space.
What You'll Do as a Creative Strategist:
- Lead end-to-end development of creative strategies for Meta-first campaigns (UGC, ads, hooks, iterations)
- Collaborate with media buyers to translate performance data into actionable creative direction
- Maintain a rolling pipeline of fresh ad concepts aligned with trends, audience psychology, and brand voice
- Analyze campaign data to identify top-performing creatives and areas for improvement
- Own the feedback loop with media buyers, turning insights into iterative ad briefs
- Run A/B tests and scale winning creatives while sunsetting underperformers
- Write clear, conversion-driven briefs for UGC creators, photographers, and videographers
- Manage external creative partners to ensure timely, on-brand asset delivery
- Own the visual storytelling across all channels
- Stay ahead of cultural trends, creator content, and competitor strategies
- Identify whitespace opportunities to differentiate our messaging and creative approach
Requirements for the Creative Strategist:
- Proven experience building creative strategy for a DTC brand or agency, with a strong portfolio of performance-driven creative
- Data-obsessed but brand-loyalyou know how to balance performance with storytelling
- Deep understanding of creative that performs on Meta, TikTok, and YouTube Shorts
- Strategic thinker who thrives in fast-paced environments and can juggle multiple projects
- Fluent in performance metrics: CTR, thumb stop ratio, MER, hook rate, ROAS
- Collaborative, positive, and passionate about building a category-defining wellness brand for women
- Strong background in data analytics and comfortable working closely with media buyers
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
bailey.oconnell@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BO5-1857192 -- in the email subject line for your application to be considered.***
Bailey O'Connell - Lead Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 06/17/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
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