Marketing Manager - Paid Search & Social
Job Description
Key Responsibilities:
Strategy Development and Evolution:
- Lead the development and ongoing refinement of Ameriprise's paid social media strategies across platforms such as Meta, LinkedIn, and YouTube.
- Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
Campaign Execution & Optimization:
- Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
- Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process.
Reporting & Thought Leadership:
- Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership.
- Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations
Required Qualifications:
- Bachelors Degree or equivalent (4 years)
- 5 - 7 years of relevant experience
- Minimum of 5 years of experience in paid search and paid social media management, including campaign strategy and content development.
- Proficiency in ad platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, etc.
- Deep understanding of audience targeting strategies and best practices for paid search and social content.
- Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation.
- Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
- Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally.
- Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in financial services or other highly regulated industries.
- Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights.
- Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels.
About Our Company
We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary
The estimated base salary for this role is $93,400 - $126,100 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full timeExempt/Non-Exempt
ExemptJob Family Group
Marketing/Product ManagementLine of Business
MARKT MarketingKey Responsibilities:
Strategy Development and Evolution:
- Lead the development and ongoing refinement of Ameriprise's paid social media strategies across platforms such as Meta, LinkedIn, and YouTube.
- Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
Campaign Execution & Optimization:
- Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
- Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process.
Reporting & Thought Leadership:
- Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership.
- Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations
Required Qualifications:
- Bachelors Degree or equivalent (4 years)
- 5 - 7 years of relevant experience
- Minimum of 5 years of experience in paid search and paid social media management, including campaign strategy and content development.
- Proficiency in ad platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, etc.
- Deep understanding of audience targeting strategies and best practices for paid search and social content.
- Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation.
- Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
- Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally.
- Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in financial services or other highly regulated industries.
- Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights.
- Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels.
About Our Company
We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary
The estimated base salary for this role is $93,400 - $126,100 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full timeExempt/Non-Exempt
ExemptJob Family Group
Marketing/Product ManagementLine of Business
MARKT Marketing
About Ameriprise Financial
For 125 years, we have remained true to our vision of putting our clients' interests first. We are passionate about helping you live the full and rich life you’ve earned and committed to helping you be brilliant.
A company with integrity.
Integrity has been a core value since we were founded by John Tappan in 1894. It's how, through panics, recessions, the Great Depression, and the recent Great Recession, we've grown into a global financial leader. We've never lost our focus on our clients. That's who we are.
We have more than $875 billion in assets under management and administration.
We maintain leadership positions in each of our core business segments: Advice & Wealth Management, Asset Management, Annuities, and Protection.
We have more than 2 million individual, business, and institutional clients.
Our Leaders
Part of our strength as a company comes from the strength of our leadership—an experienced and long-tenured team.
Our Locations
Ameriprise Financial was founded and is headquartered in Minneapolis. We also have corporate offices throughout the United States and across the globe, including New York, Boston, London, and India.
Our History
Since 1894, we at Ameriprise Financial have been helping millions of clients invest towards their financial goals and dreams.
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