Senior Manager, Credit Card Marketing - Adobe marketing, Tableau
Senior Manager, Credit Card Marketing - Adobe marketing, Tableau
Job Description
Senior Manager, Card Marketing
Position Overview
Our client is seeking an experienced Senior Manager of Card Marketing to support the Head of Credit Marketing on a six-month contract, with potential to extend. This role will play a critical part in driving ongoing engagement and product usage post cardholder acquisition. The ideal candidate will bring deep expertise in lifecycle marketing, existing cardholder engagement, and communications strategies for large-scale credit card programs.
Location: Washington, DC; New York, NY; Austin, TX; or Chicago, IL (Onsite 3 days per week; 2 days for New York-based candidates) *Remote candidates will be considered if they meet all requirements.
Key Responsibilities
- Lead strategic initiatives to reduce attrition and increase cardholder engagement and spend.
- Develop and execute post-acquisition engagement strategies, including onboarding programs and lifecycle campaigns.
- Design and implement communications strategies that drive product usage and loyalty.
- Oversee and directly manage two team members focused on cardholder management..
- Collaborate across key business functions to optimize performance through data-driven decision-making.
- Leverage big data analytics to synthesize insights and inform strategic direction.
- Utilize Adobe Marketing tools and Tableau for reporting and campaign optimization.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in card marketing or financial services marketing. With at least 3 years in a management role.
- Direct experience with large issuer consumer credit card programs (required); candidates from mid-sized banks will not be considered.
- Experience with cobrand credit card programs.
- Expertise in lifecycle marketing, including acquisition, onboarding, engagement, and retention. - Proven success in existing cardholder marketing and post-acquisition engagement strategies.
- Familiarity with Adobe marketing platforms and Tableau reporting.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
brenna.belardinelli@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BB14-1970860L936 -- in the email subject line for your application to be considered.***
Brenna Belardinelli - Lead Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 12/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
Senior Manager, Card Marketing
Position Overview
Our client is seeking an experienced Senior Manager of Card Marketing to support the Head of Credit Marketing on a six-month contract, with potential to extend. This role will play a critical part in driving ongoing engagement and product usage post cardholder acquisition. The ideal candidate will bring deep expertise in lifecycle marketing, existing cardholder engagement, and communications strategies for large-scale credit card programs.
Location: Washington, DC; New York, NY; Austin, TX; or Chicago, IL (Onsite 3 days per week; 2 days for New York-based candidates) *Remote candidates will be considered if they meet all requirements.
Key Responsibilities
- Lead strategic initiatives to reduce attrition and increase cardholder engagement and spend.
- Develop and execute post-acquisition engagement strategies, including onboarding programs and lifecycle campaigns.
- Design and implement communications strategies that drive product usage and loyalty.
- Oversee and directly manage two team members focused on cardholder management..
- Collaborate across key business functions to optimize performance through data-driven decision-making.
- Leverage big data analytics to synthesize insights and inform strategic direction.
- Utilize Adobe Marketing tools and Tableau for reporting and campaign optimization.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in card marketing or financial services marketing. With at least 3 years in a management role.
- Direct experience with large issuer consumer credit card programs (required); candidates from mid-sized banks will not be considered.
- Experience with cobrand credit card programs.
- Expertise in lifecycle marketing, including acquisition, onboarding, engagement, and retention. - Proven success in existing cardholder marketing and post-acquisition engagement strategies.
- Familiarity with Adobe marketing platforms and Tableau reporting.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
brenna.belardinelli@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BB14-1970860L936 -- in the email subject line for your application to be considered.***
Brenna Belardinelli - Lead Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 12/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
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