Senior Sales Representative - Individual Health Policy (Remote)

Baltimore, MD

Job Description

Resp & Qualifications

CANDIDATES MUST LIVE IN THE MD, DC, NORTHERN VA AREA IN ORDER TO TRAVEL INTO THE OFFICES AND FOR CLIENT MEETINGS.

PURPOSE:

This position is accountable for increasing enrollment, converting to, and retaining Individual ACA business. Responsible for managing strategies that support all distribution channels to build market share in the CareFirst operating area for Individual ACA plans. The incumbent serves as a subject matter expert between CareFirst and principal contracted brokers and General Agencies for marketing, sales, regulatory guidance and enrollment related to products targeting the Consumer Government Programs ACA Individual market.  

ESSENTIAL FUNCTIONS:

  • Establishes, develops and maintains business relationships with current and prospective brokers in the Individual ACA market segment to generate new business and retain current business, ensuring market growth goals are achieved. 
  • Identifies broker training needs including products, eligibility, and enrollment processes and coordinates with Training division to develop training documentation to be used. Responsible for instructing brokers, General Agencies and their staff on the use of resources provided by CareFirst to assist the brokers and General Agencies with managing their business.  
  • Support planning and engagement in outreach initiatives and public-facing events that promote awareness, drive community engagement, and organizational goals. 
  • Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly report cards. 
  • Serves as product expert and maintains an in-depth knowledge of  ACA products, rules and guidelines. 

SUPERVISORY RESPONSIBILITY:
Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Business, Marketing or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 3 years sales experience.

Licenses/Certifications:

  • Current health and life license for the jurisdictions of Maryland, DC, and Virginia Upon Hire Required.
  • Annual Medicare Advantage certification testing and CareFirst required Medicare Advantage product testing  Required.

Preferred Qualifications:

  • 3 years sales experience in Consumer sales with an emphasis in the ACA market. 

Knowledge, Skills and Abilities (KSAs)

  • Presentation negotiation and influencing skills, and the ability to interface with all levels of prospects and internal associates.
  • Understanding of broker/administrator system.
  • Sales motivation, compensation, knowledge of current issues in the health insurance industry.
  • Generating sales leads and developing external relationships to increase market value for the segment.
  • Significant travel, and ability to work some evenings and weekends.
  • Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time.
  • Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. 
  • Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Travel Requirements: Significant travel required, including travel out of state. Must have a valid driver's license and transportation to travel throughout service area.

Salary Range: $53,600 - $87,100

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Medicare Sales

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship.

#LI-KL1

PDN-a023c34b-e380-4767-951d-ddb1d63034d4

Resp & Qualifications

CANDIDATES MUST LIVE IN THE MD, DC, NORTHERN VA AREA IN ORDER TO TRAVEL INTO THE OFFICES AND FOR CLIENT MEETINGS.

PURPOSE:

This position is accountable for increasing enrollment, converting to, and retaining Individual ACA business. Responsible for managing strategies that support all distribution channels to build market share in the CareFirst operating area for Individual ACA plans. The incumbent serves as a subject matter expert between CareFirst and principal contracted brokers and General Agencies for marketing, sales, regulatory guidance and enrollment related to products targeting the Consumer Government Programs ACA Individual market.  

ESSENTIAL FUNCTIONS:

  • Establishes, develops and maintains business relationships with current and prospective brokers in the Individual ACA market segment to generate new business and retain current business, ensuring market growth goals are achieved. 
  • Identifies broker training needs including products, eligibility, and enrollment processes and coordinates with Training division to develop training documentation to be used. Responsible for instructing brokers, General Agencies and their staff on the use of resources provided by CareFirst to assist the brokers and General Agencies with managing their business.  
  • Support planning and engagement in outreach initiatives and public-facing events that promote awareness, drive community engagement, and organizational goals. 
  • Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly report cards. 
  • Serves as product expert and maintains an in-depth knowledge of  ACA products, rules and guidelines. 

SUPERVISORY RESPONSIBILITY:
Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Business, Marketing or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 3 years sales experience.

Licenses/Certifications:

  • Current health and life license for the jurisdictions of Maryland, DC, and Virginia Upon Hire Required.
  • Annual Medicare Advantage certification testing and CareFirst required Medicare Advantage product testing  Required.

Preferred Qualifications:

  • 3 years sales experience in Consumer sales with an emphasis in the ACA market. 

Knowledge, Skills and Abilities (KSAs)

  • Presentation negotiation and influencing skills, and the ability to interface with all levels of prospects and internal associates.
  • Understanding of broker/administrator system.
  • Sales motivation, compensation, knowledge of current issues in the health insurance industry.
  • Generating sales leads and developing external relationships to increase market value for the segment.
  • Significant travel, and ability to work some evenings and weekends.
  • Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time.
  • Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. 
  • Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Travel Requirements: Significant travel required, including travel out of state. Must have a valid driver's license and transportation to travel throughout service area.

Salary Range: $53,600 - $87,100

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Medicare Sales

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship.

#LI-KL1

PDN-a023c34b-e380-4767-951d-ddb1d63034d4

About CareFirst BlueCross BlueShield

Named by the Ethisphere Institute as one of the “World’s Most Ethical Companies” for 10 consecutive years.

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously.

Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love.

Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas.

RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text.

COVID-19 VACCINATION NOTICE: As a leading healthcare organization, it is our responsibility to do our part to help end this pandemic and protect the health and well-being of our members, workforce, communities, businesses and partners. Our recruiters continue to fill open positions. Interviews and other processes are being modified to protect the safety of our candidates and team members. Effective November 1, 2021, COVID-19 full vaccination is required for all employees, including those who work remotely today or in the future. CareFirst will comply with all state and local laws regarding vaccine mandates. Medical and religious exemptions will be made where appropriate using our standard vaccine exemption processes.

Independent licensee of BCBSA.

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Apply For This Job
Senior Sales Representative - Individual Health Policy (Remote)
CareFirst BlueCross BlueShield
Baltimore, MD
Oct 18, 2025
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