Sr. Product Marketing Manager (Lifecycle and Subscription Monetization)
Full-Time | Hybrid Tues-Thurs Onsite in Oak Brook, IL
Salary Range: $175K-$200K + 20% Bonus elligibility
Relocation package possible

At a high level, we are interested in seeing candidates who:

• have held a Product Manager position before in their career
• have built products or programs 0 to 1; someone who has proven experience creating from scratch
• has digital subscription product marketing experience

Is this you? Keep reading!

Job Description
Our SaaS client is seeking a Sr. Product Marketing Manager to own the subscription monetization strategy across their smart home and connected device ecosystem. This role blends product marketing and lifecycle leadership, driving onboarding, activation, engagement, conversion, upgrades, renewal, retention, and winback while partnering closely with Product, Central Marketing, CRM, Analytics, and CX in a large enterprise environment. 

You will lead strategy, messaging, briefs, segmentation, personalization frameworks, and monetization planning, guiding lifecycle direction while internal teams handle production. Your focus is converting a large base of device owners into subscribers by shaping lifecycle journeys and delivering clear strategic direction. While you set the strategy, you will not execute campaigns or work inside Braze; Central Marketing owns all deployment.

What You Will Do

• Own the lifecycle strategy and roadmap, defining segmentation, personalization, value narratives, objections, and CTAs across all lifecycle stages.
• Create strategic briefs, messaging, and campaign direction for Central Marketing, who will execute email and in-app journeys using Braze.
• Drive subscription monetization by improving attach, trial-to-paid conversion, upsell, retention, and reactivation.
• Lead a structured experimentation roadmap, including hypotheses, test plans, and insight reporting.
• Partner with Product on new AI-powered features, ensuring lifecycle positioning and messaging align with launch timelines and customer experience.
• Architect future customer journeys using CDP data, building toward personalized 1:1 lifecycle experiences across email and in-app surfaces.
• Track performance, present lifecycle readouts, and tie insights directly to roadmap decisions and revenue strategy.

Must-Have Qualifications

• 6+ years owning lifecycle, CRM, retention, subscription growth, or product marketing strategy.
• Strong messaging and positioning skills across onboarding through winback.
• Proven experience improving subscription metrics (attach, trial-to-paid, upgrades, retention).
• Strong experimentation mindset and analytics-driven decision making.
• Clear POV on segmentation and personalization beyond simple batching.
• Enterprise experience; must be effective in large, structured organizations.
• Data-driven approach and comfort partnering on CDP-driven journey design.

Nice-to-Haves

• Experience in smart home, connected devices, consumer apps, or DTC subscriptions.
• Experience influencing centralized CRM execution teams.
• Familiarity with Braze, SFMC, or Iterable.
• Experience with paywalls, in-app messaging, or upgrade flows.

Ideal Soft Skills: Sharp, highly strategic, enthusiastic, influential, and confident driving cross-functional decision-making.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Client benefits include health insurance, 401K, life insurance, dental, vision, growth share plan, PTO and more. 

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

casey.buss@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CB21-1979737 -- in the email subject line for your application to be considered.***

Casey Buss - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 03/03/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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