Advancement Marketing Operations Specialist
Job Description
WHAT YOU WILL DO
Gather content for, design, write, and produce regular e-newsletters.
Utilize technology and database management that streamlines projects, tracks timelines, and assists with distribution of collateral.
Send every Donor Experience email from Marketing Cloud and develop Marketing Cloud journeys as needed and in conjunction with strategic leadership from the leaders of Advancement Marketing, Donor Relations, and Events.
Troubleshoot emails within Marketing Cloud and work closely with Advancement Services and IT to solve.
Make website edits, consult with College Marketing on website experience and SEO, and regularly scrub website for accuracy. Assist with digital marketing efforts, including website maintenance and gathering of analytics.
Code and deploy external facing component of CVENT pages accurately based upon the events project manager and provide a uniform approach across Donor Experience.
Help Donor Relations and Events run, maintain, and troubleshoot reporting.
Create, upload, manage, and approve donor list for e-newsletters and birthday emails. Manage birthday campaign in ThankView.
Maintain and update library of collateral for frontline fundraisers and staff. Provide relevant information to staff as needed.
Handle correspondence as needed; draft minutes for meetings.
Assist with coordination of marketing lists and donor segmentation; as well as student letters/testimonials for annual donor reports.
Create consistency and efficiencies in workflow and assist the team with streamlining work across both the department and Advancement office.
Assume additional responsibilities as required.
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor’s Degree in marketing, communications, or related field.
A minimum of 5+ years experience in marketing and communications.
Experience with Marketing Cloud and Salesforce required.
Must have strong technical expertise along with strong oral and written communication skills.
Must possess strong attention to detail, organizational skills, and the ability to prioritize and meet deadlines in a fast-paced and data-driven environment.
Must have proficiency in Microsoft Office, including Word, PowerPoint, and Excel; as well as experience with email marketing and project management platforms.
Must be able to work collaboratively and independently.
Ability to envision and propose new methods to perform tasks that support Entrepreneurial Thought & Action; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
Ability to build strong working relationships across the College and to maintain flexibility and positive attitude when dealing with others.
HOW AND WHERE YOU WILL WORK
Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.
ADDITIONAL SKILLS YOU MAY HAVE
Experience in development communications a plus.
General Education Cloud and Marketing Cloud trainings required.
This is a non-exempt position with the following pay range: $31.55/hour - $35.06/hour depending on a candidate’s experience. the role is also eligible for bonuses based on performance and budget.
Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.
Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
Time Off: Starting at 2 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.
All questions or concerns about this posting should be directed to the Office of Human Resources at hr@babson.edu.
WHAT YOU WILL DO
Gather content for, design, write, and produce regular e-newsletters.
Utilize technology and database management that streamlines projects, tracks timelines, and assists with distribution of collateral.
Send every Donor Experience email from Marketing Cloud and develop Marketing Cloud journeys as needed and in conjunction with strategic leadership from the leaders of Advancement Marketing, Donor Relations, and Events.
Troubleshoot emails within Marketing Cloud and work closely with Advancement Services and IT to solve.
Make website edits, consult with College Marketing on website experience and SEO, and regularly scrub website for accuracy. Assist with digital marketing efforts, including website maintenance and gathering of analytics.
Code and deploy external facing component of CVENT pages accurately based upon the events project manager and provide a uniform approach across Donor Experience.
Help Donor Relations and Events run, maintain, and troubleshoot reporting.
Create, upload, manage, and approve donor list for e-newsletters and birthday emails. Manage birthday campaign in ThankView.
Maintain and update library of collateral for frontline fundraisers and staff. Provide relevant information to staff as needed.
Handle correspondence as needed; draft minutes for meetings.
Assist with coordination of marketing lists and donor segmentation; as well as student letters/testimonials for annual donor reports.
Create consistency and efficiencies in workflow and assist the team with streamlining work across both the department and Advancement office.
Assume additional responsibilities as required.
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor’s Degree in marketing, communications, or related field.
A minimum of 5+ years experience in marketing and communications.
Experience with Marketing Cloud and Salesforce required.
Must have strong technical expertise along with strong oral and written communication skills.
Must possess strong attention to detail, organizational skills, and the ability to prioritize and meet deadlines in a fast-paced and data-driven environment.
Must have proficiency in Microsoft Office, including Word, PowerPoint, and Excel; as well as experience with email marketing and project management platforms.
Must be able to work collaboratively and independently.
Ability to envision and propose new methods to perform tasks that support Entrepreneurial Thought & Action; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
Ability to build strong working relationships across the College and to maintain flexibility and positive attitude when dealing with others.
HOW AND WHERE YOU WILL WORK
Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.
ADDITIONAL SKILLS YOU MAY HAVE
Experience in development communications a plus.
General Education Cloud and Marketing Cloud trainings required.
This is a non-exempt position with the following pay range: $31.55/hour - $35.06/hour depending on a candidate’s experience. the role is also eligible for bonuses based on performance and budget.
Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.
Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
Time Off: Starting at 2 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.
All questions or concerns about this posting should be directed to the Office of Human Resources at hr@babson.edu.
About Babson College
Babson College is the global leader in entrepreneurship education, ranked for having the No. 1 undergraduate school and MBA for entrepreneurship 26 and 29 times in a row.
An independent, not-for-profit institution, Babson is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the New England Association of Schools and Colleges (NEASC), and the European Quality Improvement System (EQUIS). Each academic year, more than 2,100 undergraduate and 900 graduate students attend Babson, representing more than 80 countries.
As creators and conveners of knowledge about entrepreneurship, Babson distinguishes itself with an Undergraduate School that provides a top-flight business education blending innovative, integrated and applied business and liberal arts programs with curricular and cocurricular learning experiences; the F.W. Olin Graduate School of Business, that grants highly ranked MBA and MS degrees; an Executive Education program for professionals looking to grow in today’s rapidly evolving business environment; a world-class faculty with real-world experience—87% of our full-time faculty hold a doctoral degree or its equivalent, and are accomplished entrepreneurs, executives, scholars, authors, researchers, poets, and artists; global research projects that are used as key benchmarking indicators by a number of distinguished regional, national and supranational authorities around the world; and Babson Global, which works with corporate, university, government, and foundation partners to advance entrepreneurship education and Entrepreneurial Thought and Action worldwide.
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