Corporate Vice President, Senior Content Strategist
Job Description
Location Designation:Hybrid - 3 days per week
What You'll Do:
Content Narrative, Ideation and Thought Leadership:
* Define content themes, message frameworks, and storytelling that translate our value proposition into compelling market-facing narratives
* Identify high-impact content topics and insights in partnership with Strategy, Product, and Research teams
* Build original thought leadership that elevates our brand's point of view on industry trends, demographic shifts, financial education and regulatory developments.
* Guide content direction for key integrated marketing programs and executive platforms
* Orchestrate content programs and lead third-party partnerships such as research collaborations, panels, executive features, and cross-channel campaigns.
Content Strategy, Optimization and Modernization:
* Develop strategic approaches to content planning, optimization, and prioritization based on audience insights, content performance, and business objectives.
* Partner with channel owners (web, social, email, Field) to deliver coordinated omnichannel content experiences.
* Maintain strong relationships with SMEs, external partners, and internal stakeholders.
* Identify and recommend modern content formats and approaches that deepen engagement across the customer journey.
* Monitor content performance, identify opportunities to refine messaging or formats, and inform future content themes and priorities.
Content Governance Frameworks and Innovation:
* Own content taxonomy, messaging frameworks, and narrative guidelines that support consistency and scale.
* Define the narrative, thematic, audience, and content-type inputs required for the enterprise content taxonomy and content model.
* Partner with Content Ops to co-develop the taxonomy and model-providing strategic direction while Ops builds metadata, tagging rules, and workflow governance.
* Partner with UX Content Strategy to align storytelling with experience structures
* Support content governance and processes that improve content quality, reusability, and production efficiency.
* Drive content innovation through AI, personalization, and emerging technologies.
Editorial Leadership and Content Quality:
* Serve as editorial lead-ensuring clarity and storytelling excellence across integrated content.
* Partner with Compliance and SEO to align content with regulatory & search strategies
* Maintain editorial standards, tone, and quality guidelines for both internal and external contributors.
* Ensure content is accurate, accessible and aligned with brand voice and narrative goals.
What You'll Bring:
- Minimum of 8 years of experience in content strategy, editorial strategy, or content architecture-ideally in financial services, tech, consulting, or another complex, regulated space.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).
- Strong understanding of customer journeys, modern marketing, and how content drives business outcomes.
- Experience using AI tools, personalization platforms, and content management systems.
- Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
- Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Exceptional written and verbal communication skills, with a keen eye for detail and the ability to articulate complex concepts in a clear and concise manner.
- Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
- Knowledge of regulatory compliance considerations within the financial services industry is a plus.
#LI-SV1
#LI-HYBRID
Pay Transparency
Salary Range:$144,000 - $180,000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 92991
Location Designation:Hybrid - 3 days per week
What You'll Do:
Content Narrative, Ideation and Thought Leadership:
* Define content themes, message frameworks, and storytelling that translate our value proposition into compelling market-facing narratives
* Identify high-impact content topics and insights in partnership with Strategy, Product, and Research teams
* Build original thought leadership that elevates our brand's point of view on industry trends, demographic shifts, financial education and regulatory developments.
* Guide content direction for key integrated marketing programs and executive platforms
* Orchestrate content programs and lead third-party partnerships such as research collaborations, panels, executive features, and cross-channel campaigns.
Content Strategy, Optimization and Modernization:
* Develop strategic approaches to content planning, optimization, and prioritization based on audience insights, content performance, and business objectives.
* Partner with channel owners (web, social, email, Field) to deliver coordinated omnichannel content experiences.
* Maintain strong relationships with SMEs, external partners, and internal stakeholders.
* Identify and recommend modern content formats and approaches that deepen engagement across the customer journey.
* Monitor content performance, identify opportunities to refine messaging or formats, and inform future content themes and priorities.
Content Governance Frameworks and Innovation:
* Own content taxonomy, messaging frameworks, and narrative guidelines that support consistency and scale.
* Define the narrative, thematic, audience, and content-type inputs required for the enterprise content taxonomy and content model.
* Partner with Content Ops to co-develop the taxonomy and model-providing strategic direction while Ops builds metadata, tagging rules, and workflow governance.
* Partner with UX Content Strategy to align storytelling with experience structures
* Support content governance and processes that improve content quality, reusability, and production efficiency.
* Drive content innovation through AI, personalization, and emerging technologies.
Editorial Leadership and Content Quality:
* Serve as editorial lead-ensuring clarity and storytelling excellence across integrated content.
* Partner with Compliance and SEO to align content with regulatory & search strategies
* Maintain editorial standards, tone, and quality guidelines for both internal and external contributors.
* Ensure content is accurate, accessible and aligned with brand voice and narrative goals.
What You'll Bring:
- Minimum of 8 years of experience in content strategy, editorial strategy, or content architecture-ideally in financial services, tech, consulting, or another complex, regulated space.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).
- Strong understanding of customer journeys, modern marketing, and how content drives business outcomes.
- Experience using AI tools, personalization platforms, and content management systems.
- Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
- Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Exceptional written and verbal communication skills, with a keen eye for detail and the ability to articulate complex concepts in a clear and concise manner.
- Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
- Knowledge of regulatory compliance considerations within the financial services industry is a plus.
#LI-SV1
#LI-HYBRID
Pay Transparency
Salary Range:$144,000 - $180,000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 92991
About New York Life Insurance Company
New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States and is ranked #67 on the 2021 Fortune 500 list of the largest United States corporations by total revenue.
At the heart of New York Life is a commitment to be there for our customers when they need us—whether today or decades into the future. We have delivered on that promise for over 175 years by investing wisely, growing a portfolio of strategic businesses, and remaining true to our mission as a mutual company, accountable only to our customers, not to outside investors. For our customers, that means having the confidence that comes with knowing they can build a better future for themselves and those they love.
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