Corporate Vice President, Senior Marketing Strategist
Job Description
Location Designation:Hybrid - 3 days per week
Job Title: Corporate Vice President (PF5) - Senior Marketing Strategist
Location Designation: Hybrid, NYC-Home Office
When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
Position Overview:
We are seeking an experienced Corporate Vice President, Senior Marketing Strategist to join New York Life. This role sits within our Experience and Digital Marketing organization which is responsible for Brand, Marketing, Content and Experiences for the enterprise. In this role, we're looking for someone who can shape how New York Life evolves its brand, marketing and end-to-end customer experiences. The right individual will have to be a seasoned go-to-market strategist who can serve as a thought leader to our leadership in order to define priorities, evaluate opportunities, lead strategic initiatives and drive enterprise-level strategic decisions.
This role blends strategy consulting rigor with a strong understanding of modern marketing and experience ecosystems-from brand and content to personalization and customer journeys.
Responsibilities:
Strategic Initiative Leadership:
- Define and scope high-priority initiatives aligned to the business strategy agenda
- Lead cross-functional teams to develop hypotheses, conduct analyses, and deliver strategic recommendations
- Build business cases that evaluate financial, operational, and customer impact
- Drive alignment across stakeholders and support execution of key initiatives
- Own end-to-end delivery of select high-impact initiatives, from concept through implementation.
Marketing Strategy Development and Advisory:
- Frame and assess complex, ambiguous problems across marketing, brand, and customer experience
- Develop clear strategic perspectives on growth, differentiation, and customer engagement
- Integrate customer, market, and competitive insights into actionable strategic choices
- Identify and evaluate emerging trends (e.g., AI, personalization, evolving distribution models) and translate them into business implications
- Provide structured recommendations and influence decision-making at the senior leadership level.
Executive Communication & Enterprise Collaboration:
- Develop clear, compelling materials for executive audiences (e.g., CMO's board updates, Executive Management Committee updates)
- Structure decisions by outlining options, trade-offs, and recommendations
- Partner across Experience & Digital Marketing, Value Streams and other business functions to ensure strategies are cohesive and actionable
- Act as a connector across functions to align priorities and drive enterprise impact.
Qualifications:
5+ years of experience in strategy consulting, marketing strategy, corporate strategy, or a similar strategic role
Bachelor's degree required, MBA or advanced degree preferred
Experience working on marketing, brand, customer experience, or go-to-market strategy
Exceptional problem-solving and analytical skills with a structured approach to ambiguity
Strong executive communication (written and verbal) and stakeholder management skills
Ability to influence senior leaders and operate effectively in a matrixed organization
Strong understanding of customer journeys, modern marketing and experience trends
Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Pay Transparency
Salary Range:$147,500-$200,000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93724
Location Designation:Hybrid - 3 days per week
Job Title: Corporate Vice President (PF5) - Senior Marketing Strategist
Location Designation: Hybrid, NYC-Home Office
When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
Position Overview:
We are seeking an experienced Corporate Vice President, Senior Marketing Strategist to join New York Life. This role sits within our Experience and Digital Marketing organization which is responsible for Brand, Marketing, Content and Experiences for the enterprise. In this role, we're looking for someone who can shape how New York Life evolves its brand, marketing and end-to-end customer experiences. The right individual will have to be a seasoned go-to-market strategist who can serve as a thought leader to our leadership in order to define priorities, evaluate opportunities, lead strategic initiatives and drive enterprise-level strategic decisions.
This role blends strategy consulting rigor with a strong understanding of modern marketing and experience ecosystems-from brand and content to personalization and customer journeys.
Responsibilities:
Strategic Initiative Leadership:
- Define and scope high-priority initiatives aligned to the business strategy agenda
- Lead cross-functional teams to develop hypotheses, conduct analyses, and deliver strategic recommendations
- Build business cases that evaluate financial, operational, and customer impact
- Drive alignment across stakeholders and support execution of key initiatives
- Own end-to-end delivery of select high-impact initiatives, from concept through implementation.
Marketing Strategy Development and Advisory:
- Frame and assess complex, ambiguous problems across marketing, brand, and customer experience
- Develop clear strategic perspectives on growth, differentiation, and customer engagement
- Integrate customer, market, and competitive insights into actionable strategic choices
- Identify and evaluate emerging trends (e.g., AI, personalization, evolving distribution models) and translate them into business implications
- Provide structured recommendations and influence decision-making at the senior leadership level.
Executive Communication & Enterprise Collaboration:
- Develop clear, compelling materials for executive audiences (e.g., CMO's board updates, Executive Management Committee updates)
- Structure decisions by outlining options, trade-offs, and recommendations
- Partner across Experience & Digital Marketing, Value Streams and other business functions to ensure strategies are cohesive and actionable
- Act as a connector across functions to align priorities and drive enterprise impact.
Qualifications:
5+ years of experience in strategy consulting, marketing strategy, corporate strategy, or a similar strategic role
Bachelor's degree required, MBA or advanced degree preferred
Experience working on marketing, brand, customer experience, or go-to-market strategy
Exceptional problem-solving and analytical skills with a structured approach to ambiguity
Strong executive communication (written and verbal) and stakeholder management skills
Ability to influence senior leaders and operate effectively in a matrixed organization
Strong understanding of customer journeys, modern marketing and experience trends
Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Pay Transparency
Salary Range:$147,500-$200,000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93724
About New York Life Insurance Company
New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States and is ranked #67 on the 2021 Fortune 500 list of the largest United States corporations by total revenue.
At the heart of New York Life is a commitment to be there for our customers when they need us—whether today or decades into the future. We have delivered on that promise for over 175 years by investing wisely, growing a portfolio of strategic businesses, and remaining true to our mission as a mutual company, accountable only to our customers, not to outside investors. For our customers, that means having the confidence that comes with knowing they can build a better future for themselves and those they love.
