Digital Marketing Manager

Thibaut is seeking a Digital Marketing Manager to join our dynamic marketing
team. Reporting to the Director of Marketing Communications, this role is
responsible for the strategic planning, execution, and optimization of email
marketing campaigns that drive new client activation, increase revenue, and
enhance customer engagement.

We are looking for a data-driven marketer with a keen eye for analytics,
segmentation, and performance optimization to develop impactful email marketing
strategies that convert leads into loyal customers. The ideal candidate is
growth-oriented, highly collaborative, and passionate about crafting compelling,
results-driven email campaigns that strengthen our brand presence in the home
design industry.

Key Responsibilities:

* Develop and execute targeted email marketing campaigns that drive revenue,
  shorten the purchase cycle, and increase client retention focusing on
  abandoned cart flows, sample conversion, win-back strategies, and upsell
  opportunities.
* Leverage data and analytics to enhance email segmentation, personalization,
  and automation delivering the right message at the right time to maximize
  engagement and conversions.
* Optimize customer acquisition and lead generation through website sign-up
  forms, digital advertising integration, conversion rate optimization, and
  automated prospecting workflows.
* Enhance customer lifecycle journeys by building dynamic email sequences
  tailored to key personas, including loyalty members, new subscribers, and
  high-value clients.
* Oversee email automation and trigger-based campaigns, ensuring seamless
  execution of workflows based on customer behavior and account activity.
  Collaborate with the Website Manager and Shopify Developer to refine
  marketing automation within Shopify.
* Analyze email marketing performance metrics (deliverability, open rates,
  click-through rates, conversions, and revenue attribution) using Klaviyo and
  Google Analytics. Apply A/B testing and multivariate testing to refine
  strategies and boost performance.
* Manage customer segmentation and list hygiene in Klaviyo, ensuring data
  integrity and seamless integration with Shopify and internal CRM systems.
* Create detailed reports and performance insights, translating analytics into
  strategic recommendations that drive business growth. Present actionable
  takeaways to leadership.
* Plan and execute an email content calendar that aligns with key product
  launches, editorial themes, and promotional campaigns.
* Collaborate with creative and cross-functional teams to ensure cohesive
  messaging, visually compelling email designs, and brand consistency across
  all marketing communications.
* Craft engaging content and storytelling-driven email campaigns, including
  designer spotlights, product education series, trend insights, and exclusive
  offers.
* Manage paid media initiatives by coordinating digital ad campaigns across
  various formats, such as social media, native articles, interactive
  cross-platform units, and sponsored content.
* Contribute to corporate digital marketing initiatives, including CRM platform
  enhancements, eCommerce integrations, and automation improvements.

Qualifications & Skills:

* Bachelors degree in Marketing, Communications, Business, or a related field.
* 3+ years of experience in email marketing, preferably within a creative
  industry or consumer brand.
* Expertise in Klaviyo (required) and experience with Shopify (preferred) or
  similar e-commerce platforms.
* Curious and proactive mindset, eager to explore new email marketing trends,
  test innovative strategies, and stay ahead of industry best practices.
* Strong analytical skills with the ability to interpret data and optimize
  email campaigns based on key performance indicators.
* Enterprise mindset with the ability to think strategically about how email
  marketing contributes to overall business goals, cross-functional
  collaboration, and long-term scalability.
* Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
* Excellent communication and copywriting skills, with the ability to craft
  compelling email content that drives action.
* Detail-oriented, highly organized, and results-driven.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

jessica.palmer@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : JP24-1847626 -- in the email subject line for your application to be considered.***

Jessica Palmer - Lead Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 04/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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