(REI) Recreational Equipment, Inc. Header
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HR Program Manager, Content & Digital Design – People Programs

Seattle, WA

Job Description

Overview

As a member of the People Program Design and Delivery team, you play a pivotal role in shaping people strategies, initiatives and roadmaps that support employee engagement at the co-op. Reporting to the Director, People Programs Development and Delivery, you will design, develop, test, pilot and implement digital assets in moments that matter most in the employee experience journey: when they join, develop, perform and exit. Your role creates intuitive value by focusing on multi-media asset creation that shapes the People Programs and HR “brand”, engages learners in new and interactive ways, manages the portfolio of digital assets applied across various People Programs, and provides design expertise and consulting across the People Programs team in ways that applies creative thinking and solutioning to positively impact the users of the people programs and the business.


Responsibilities and Qualifications

Your Planning & Navigating Requirements

  • Creates and implements effective learning and development and talent program assets employing an experience design (graphic design/multi-media) mindset processes in order to achieve strategic business initiatives.
  • Understands the underlying principles of Human Centered Design (Design Thinking) and is able to apply HCD in the creation of end-user centered solutions.
  • Supports streamlined user experience of key people processes, including identifying and operationalizing opportunities for process improvement and evolution.
  • Creates process improvement mechanisms including automation on some of the existing processes/tools to ensure standardization and ease of use.
  • Leverages deep business understanding to identify issues, diagnose root causes, provide insights, offer recommendations, and develop proactive solutions to solve pressing business objectives through a people lens
  • Applies strong analytical skills and attention to detail to understand complex problems and root causes, leveraging quantitative and qualitative data to develop insights, guide decisions, and formulate solutions
  • Collaborates with HRBPs, HR COEs, Employee Relations, Legal and business leaders to help facilitate organizational changes and respond to employee feedback on people processes.
  • Embeds principles of inclusive learning into program design and delivery.
  • Collaborates across the People Programs team to implement consistent “brand” look and feel while designing and delivering multi-modality assets as part of the management of a larger experience design portfolio
  • Validates stakeholder engagement plans to bring the right people together focused on the right work at the right time.
  • Evaluate people programming solutions based on the balanced mix of desirable solutions that are feasible and viable to the business.
  • Understands the co-op’s business and the marketplace to ensure connection of people programs to business outcomes and the co-op’s external and internal branding.
  • Thinks creatively by looking outside of the HR division to learn leading-edge design practices both within the co-op and other organizations.

Required Skills & Experience:

  • Bachelor’s Degree and at least 5+ years experience or Masters in HR/Industrial Psychology
    Proficient with Microsoft Office including Microsoft Word, PowerPoint, & Excel
  • Consulting & collaboration – skilled at consulting with wide variety of partner types and navigating unchartered territory
  • Project management – stakeholder engagement, program execution, and change management
  • Ability to build strong working relationships and work collaboratively across all levels of the organization, including remote areas and in field environments
  • Proactive and self-directed with ability to manage/complete multiple projects with competing deadlines
  • Experience developing and implementing programs across the employee lifecycle

Preferred Qualifications:

  • Data analysis – can leverage quantitative and qualitative data to enable informed decision making
  • Proficiency in digital authoring tools, including Articulate Storyline, Articulate Rise, etc.
  • A background in graphic design across various platforms
  • Ability to adapt to and create content for various digital mediums, including video, social media, and audio
  • Understands and can counsel the principles of inclusive design
  • Excellent oral and written communication skills, and must be comfortable engaging with senior leaders
  • Knowledge of core Talent Management programs including performance management, promotions, succession, Career Development, Mobility and Learning

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.  

Pay Transparency  

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.  

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.  


Pay Range

$85,400.00 - $136,700.00 per yearPDN-a05c256a-b976-4258-9eed-77e80a1b99ab
Overview

As a member of the People Program Design and Delivery team, you play a pivotal role in shaping people strategies, initiatives and roadmaps that support employee engagement at the co-op. Reporting to the Director, People Programs Development and Delivery, you will design, develop, test, pilot and implement digital assets in moments that matter most in the employee experience journey: when they join, develop, perform and exit. Your role creates intuitive value by focusing on multi-media asset creation that shapes the People Programs and HR “brand”, engages learners in new and interactive ways, manages the portfolio of digital assets applied across various People Programs, and provides design expertise and consulting across the People Programs team in ways that applies creative thinking and solutioning to positively impact the users of the people programs and the business.


Responsibilities and Qualifications

Your Planning & Navigating Requirements

  • Creates and implements effective learning and development and talent program assets employing an experience design (graphic design/multi-media) mindset processes in order to achieve strategic business initiatives.
  • Understands the underlying principles of Human Centered Design (Design Thinking) and is able to apply HCD in the creation of end-user centered solutions.
  • Supports streamlined user experience of key people processes, including identifying and operationalizing opportunities for process improvement and evolution.
  • Creates process improvement mechanisms including automation on some of the existing processes/tools to ensure standardization and ease of use.
  • Leverages deep business understanding to identify issues, diagnose root causes, provide insights, offer recommendations, and develop proactive solutions to solve pressing business objectives through a people lens
  • Applies strong analytical skills and attention to detail to understand complex problems and root causes, leveraging quantitative and qualitative data to develop insights, guide decisions, and formulate solutions
  • Collaborates with HRBPs, HR COEs, Employee Relations, Legal and business leaders to help facilitate organizational changes and respond to employee feedback on people processes.
  • Embeds principles of inclusive learning into program design and delivery.
  • Collaborates across the People Programs team to implement consistent “brand” look and feel while designing and delivering multi-modality assets as part of the management of a larger experience design portfolio
  • Validates stakeholder engagement plans to bring the right people together focused on the right work at the right time.
  • Evaluate people programming solutions based on the balanced mix of desirable solutions that are feasible and viable to the business.
  • Understands the co-op’s business and the marketplace to ensure connection of people programs to business outcomes and the co-op’s external and internal branding.
  • Thinks creatively by looking outside of the HR division to learn leading-edge design practices both within the co-op and other organizations.

Required Skills & Experience:

  • Bachelor’s Degree and at least 5+ years experience or Masters in HR/Industrial Psychology
    Proficient with Microsoft Office including Microsoft Word, PowerPoint, & Excel
  • Consulting & collaboration – skilled at consulting with wide variety of partner types and navigating unchartered territory
  • Project management – stakeholder engagement, program execution, and change management
  • Ability to build strong working relationships and work collaboratively across all levels of the organization, including remote areas and in field environments
  • Proactive and self-directed with ability to manage/complete multiple projects with competing deadlines
  • Experience developing and implementing programs across the employee lifecycle

Preferred Qualifications:

  • Data analysis – can leverage quantitative and qualitative data to enable informed decision making
  • Proficiency in digital authoring tools, including Articulate Storyline, Articulate Rise, etc.
  • A background in graphic design across various platforms
  • Ability to adapt to and create content for various digital mediums, including video, social media, and audio
  • Understands and can counsel the principles of inclusive design
  • Excellent oral and written communication skills, and must be comfortable engaging with senior leaders
  • Knowledge of core Talent Management programs including performance management, promotions, succession, Career Development, Mobility and Learning

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.  

Pay Transparency  

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.  

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.  


Pay Range

$85,400.00 - $136,700.00 per yearPDN-a05c256a-b976-4258-9eed-77e80a1b99ab

About (REI) Recreational Equipment, Inc.

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. 

We believe that it’s in the wild, untamed, and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. 

Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside, and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business, and help the fight for life outside. 

So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Related Jobs

Apply For This Job
HR Program Manager, Content & Digital Design – People Programs
(REI) Recreational Equipment, Inc.
Seattle, WA
Nov 15, 2025
$85,400 - $136,700 a year
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