We are seeking a highly skilled and strategic Market Research analyst to lead and manage our market research initiatives. This role is ideal for an experienced professional who thrives in analyzing consumer behavior, and competitive landscapes to guide business decisions. As the Market Research Manager, you will oversee research projects, provide actionable insights, and collaborate with cross-functional brand and marketing teams to support the organization’s goals.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the development, execution, and management of market research projects, both qualitative and quantitative, to support strategic decision-making.
• Collaborate with brand marketing and commercial teams to understand business needs and deliver strategic insights that influence key business strategies and initiatives such as segmentation, user journey etc.
• Design and implement custom surveys, focus groups, and other research methodologies to gather actionable data.
• Interpret research findings, generate insights, and present them in clear and compelling formats to senior management and other stakeholders.
• Oversee the use of research tools and technologies, ensuring effective and efficient data collection and analysis.
• Monitor industry developments, market conditions, and emerging trends to keep the company informed and ahead of the competition.
• Ensure that research findings are aligned with company goals, actionable, and provide strategic value.
• Prepare regular reports, dashboards, and presentations for internal stakeholders, and track the performance of market research initiatives.
• Develop budgets for research activities and manage resources effectively to meet deadlines and expectations.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business Administration, Market Research, Sociology, Psychology, or Anthropology. (Master’s degree preferred).
• 5+ years of experience in market research function (such as quantitative and qualitative research methods, including survey design, questionnaire and discussion guide development, fielding/recruiting, data analysis, and reporting) and/or pharmaceutical industry.
• 1+ years experience managing brand trackers/ AAU either on client side or supplier side, writing RFPs for custom research projects, vendor management, stakeholder management, and storytelling.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Master’s degree
• Data savvy: Ability to manage and analyze data, synthesize insights, and communicate findings effectively.
• Analytical; possess the ability to understand and translate research results to help tell a relevant and compelling story
• Experience with both verbal and written communication
• Detail-oriented; able to fully proof questionnaires, survey programming logic, data tables, and reports
• Prior experience working collaboratively with team across different functions

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.