| Essential Functions | % of Time | - Perform Marketing and Social Media Duties: Assist with the development and implementation of branded advertising and marketing campaigns including web, social, and print. Manage and create high-quality content across all platforms and channels (e.g. social, event onsite, advertising, sponsor relations). Ensure that all marketing aspects are fully aligned with the division’s needs and integrated with publicity efforts. Plan, create and implement a marketing calendar for the department. Write original content for digital and advertorial needs, as required. Respond to messages and comments in a timely manner and monitors customer reviews. Oversee digital media accounts’ design (e.g. cover photos, profile pictures, layout, website buttons). Publish created content in multiple forums, tailoring it to different audiences on City social media and websites (e.g. Facebook, Twitter, Instagram, YouTube, and LinkedIn).
| 40% | - Serve as Department Representative: Represent the department at various meetings and hearings. Organize, attend and present at business, community, and neighborhood group meetings. Develop and facilitate programs aimed toward increasing community engagement. Conduct outreach activities related to service launch events, groundbreakings, and ribbon cuttings to celebrate service improvements and expansions. Provide tours of parks, facilities, and City-managed events as assigned. Partner with non-profit agencies on promotions featuring department programs, the park system, and events. Conduct community outreach to solicit feedback from park users, event and program attendees, and other stakeholders. Assist staff and consultants with community outreach engagement to ascertain service delivery improvements and customer service satisfaction.
| 15% | - Create, Write, & Edit Marketing Content: As assigned, attend council, board, and neighborhood meetings and events to report on new and ongoing projects and initiatives. Build internal and external sources and relationships to learn of and keep up with current events. Generate new and original content to engage various audiences across a wide variety of mediums. Work with a graphics and other marketing personnel as well as independently to produce and edit audio, video, and written content. Ensure content is fully aligned with the City’s mission and vision as well as integrated with publicity efforts. Manage department websites to include updating pages, fixing functionality issues and site navigation.
| 15% | - Provide Data and Analysis on Marketing Campaigns Performance and Engagement: Research trends and best practices for marketing and social media, applications and strategy. Make data-based recommendations on improving reach and engagement. Set specific objectives and report results. Suggest and implement new features (e.g. promotions and competitions) to develop brand awareness. Stay up to date with current marketing technologies as well as parks, recreation, and event trends in sponsor activation, social media, design tools, and applications. Ensure effective search engine optimization (SEO) to reach audiences.
| 10% | - Manage Still and Video Photography: Create, edit, and maintain video and photo content to support marketing functions. Ensure that video and photography content support stories and other media to promote department programs and events, increase public awareness, and enhance community confidence and trust. Utilize photography and video to capture important functions, activities, and events.
| 10% | - Oversee Event Site Logistics: Act as on-site coordinator by organizing, training, assigning tasks, and supervising recreation and event staff and volunteers. Coordinate and assist with program and event logistics to include organizing, setting-up and breaking down equipment (i.e. tents, tables, chairs, signs, banners, audio-visual equipment, etc.). Monitor vendors, sponsors, and general public to ensure brand compliance.
| 10% |
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