Are you an experienced product marketer in the media and entertainment (M&E) industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way M&E companies build the consumer experience of the future? Industry verticals have unique needs and paths for cloud adoption, and the Cloud services Industry Product Marketing team helps M&E companies transform their businesses leveraging 30 years of experience gained from building industry-defining innovation for our company and its customers, the broadest and deepest set of AI-powered, purpose-built services and solutions, and a highly-specialized partner community with over 400 solutions designed to empower industry customers unlock the full potential of the cloud.

As a product marketing manager for the M&E industry, you will have the opportunity to define and drive the marketing and positioning strategy for solutions and services that help organizations accelerate cloud transformation. You will create compelling content to help customers understand service use cases and Cloud Services for M&E value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will get to work on a new and rapidly growing business and have a big impact every day. The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the M&E vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing role is essential, and M&E industry subject-matter expertise desired but not required.

Responsibilities: 

• Lead and execute the development of messaging, positioning, marketing content, and go-to-market strategies for Cloud Services for M&E, its solution areas, as well as purpose-built services and solutions.
• Work effectively across our Cloud Services with groups such as engineering, digital marketing, integrated marketing, field marketing, partner marketing, sales, business development, public relations, analyst relations, and evangelists to shape the industry vision, prioritize solutions, and achieve our joint business goals.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of Cloud services.
• Develop, and support keynotes at our Cloud Services and industry conferences and trade-shows, positioning us as the leading cloud provider for the M&E  industry.
• Work at both the strategic and tactical level to champion bold and creative ideas.
• Ability to travel both domestic and international to meet with customers and internal stakeholders (10-15% annually)

Qualifications:

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience using data and metrics to drive results, and presenting those results to senior leadership

Preferred Qualifications: 

• 3+ years of experience in the M&E industry
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• MBA or equivalent experience in technology”
• Writing and program management and Event experience is a plus
• Years of Experience: 5+ in product marketing 

The target hiring compensation range for this role is $42.12 to $46.80 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Want to work for one of the fastest growing and most admired companies in the world?

Founded in 1995 this client of Aquent's has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity and leadership.

Why work with AQUENT? Check out our awesome benefits https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.