REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet. 

The Regional Director (RD) is responsible for providing strategic leadership and operational guidance for REI’s stores within their assigned region. The RD is directly accountable for monitoring and achieving regional performance goals across revenue, membership, operational KPIs, profitability targets, employee engagement, team development and driving continuous improvement to strategies and tactics as necessary to consistently achieves or exceeds them.

The leader will play a key role in driving REI’s transformation agenda across REI’s stores by ensuring regional strategies are developed to achieve the Co-op’s long-term membership goals, increase growth opportunities, and ensuring our stores, our employees, and offerings reflect the outdoor needs of the communities, members, and customers in the markets we serve. This leader will help ensure REI is achieving its equity, diversity and inclusion goals and building a deep pool of diverse leadership talent to position the Co-op for growth and operational excellence. This leader will act as a positive change agent in support of the co-op and stores transformation plan driving a more active and strategic voice from the stores organization across the division, commercial organization, and the Co-op, while increasing accountability and bias for action.

This role creates an inclusive environment and develops diverse teams and leaders representing the communities we aspire to serve, including outreach to underserved groups, as well as strengthening current customer relationships in the region through new, innovative initiatives (e.g., new stores, and partnerships).

While this role is remote, candidates should be prepared to travel up to 60% of the time and should be based in Dallas, Houston, or Austin, TX metropolitan areas.

Leading the Way

• As a member of the Leadership Forum, develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities.
• Translates company strategies into actionable divisional plans and executes successful delivery.
• Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives and projects.
• Strengthens retail staff’s access and connection to leadership through store visits, district conference calls and other means of communication; drives engagement and builds trust in REI’s leadership.
• Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages.
• Challenges and inspires employees to achieve business results.
• Ensures employees adhere to legal and operational compliance requirements.
• Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
• Conducts and ensures the completion of performance reviews.
• Provides coaching, direction, and leadership support to employees to achieve department, company and customer results.
• Establishes and maintains visibility within the department/division/region.
• Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.

Your Planning & Navigating Requirements

• Monitor and achieve regional and store organization performance goals. Drive adjustments to strategies and tactics as necessary to achieve regional and divisional goals.  
• Ensure all stores consistently achieve or exceed revenue, membership, operational KPIs and profitability goals through effective use of short and long-term planning and expense control 
• Deliver consistent high standards of customer experience in stores in accordance with the Co-op Way and service standards across stores. 
• Support Co-op wide initiatives with direct leadership participation  
• Manages regional store teams and monitors KPIs that measure regional plan effectiveness and adjustments as necessary.    
• Anticipates local challenges and opportunities to create multi-year regional plans to proactively drive commercial opportunity. 
• Collaborates with local brand engagement team and experiences team to identify and collaborate with business-critical community partnerships.  
• Influences cross-divisional partners to achieve Co-Op strategies and ensure local relevance.

The 10+ Essentials 

• 5+ years of progressive management high volume/multi-unit business.
• Financial and business acumen to drive profitability.
• Demonstrated experience of cross-divisional partnership and collaboration.
• Proven experience in driving vision and goals.
• Ability to manage ambiguity.
• Drives a culture of accountability in each store.
• Successful in fostering and working as part of a diverse and inclusive team.  
• Deep understanding of leading in an omni-centric store environment.
• Proven track record of developing and promoting diverse talent.