Job Description
Overview
Repligen is seeking a highly motivated and experienced Regional Marketing Manager to drive marketing strategy and execution for the United States and Canada region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.
Responsibilities
Key Responsibilities:
- Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies.
- Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging.
- Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth.
- Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement.
- Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team.
- Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience.
- Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment.
- Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.
Qualifications
Qualifications & Skills:
- Bachelor’s or Master’s degree in Marketing, Life Sciences, or a related field.
- 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry.
- Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs.
- Experience in lead generation, digital marketing, and event management.
- Excellent project management skills and ability to manage multiple initiatives simultaneously.
- Strong analytical skills to assess marketing performance and optimize strategies.
- Ability to work independently and collaboratively across global teams.
- Fluent in English; proficiency in other languages is a plus.
- Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.
Overview
Repligen is seeking a highly motivated and experienced Regional Marketing Manager to drive marketing strategy and execution for the United States and Canada region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.
Responsibilities
Key Responsibilities:
- Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies.
- Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging.
- Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth.
- Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement.
- Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team.
- Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience.
- Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment.
- Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.
Qualifications
Qualifications & Skills:
- Bachelor’s or Master’s degree in Marketing, Life Sciences, or a related field.
- 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry.
- Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs.
- Experience in lead generation, digital marketing, and event management.
- Excellent project management skills and ability to manage multiple initiatives simultaneously.
- Strong analytical skills to assess marketing performance and optimize strategies.
- Ability to work independently and collaboratively across global teams.
- Fluent in English; proficiency in other languages is a plus.
- Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.
About Repligen
Repligen is a bioprocessing-focused life sciences company bringing over 40 years of expertise and innovation to our customers. We are inspiring advances in bioprocessing through the development and commercialization of high-value products and flexible solutions that address critical steps in the production of biologic drugs, principally monoclonal antibodies.
Repligen headquarters is in Waltham, Massachusetts and our manufacturing facilities are located around the world. We market our products globally through a direct commercial organization in the U.S., Europe and Asia, as well as through strategic partners in select markets.
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Repligen would like you to finish the application on their website.
