Job Description
Resp & Qualifications
PURPOSE:
This position is responsible for the lead in planning and optimization of integrated advertising and marketing campaigns to support corporate strategic initiatives.
ESSENTIAL FUNCTIONS:
- Builds the plan for specific campaigns including the timing, messaging, and appropriate channels. Establishes best practices and performance baselines for all campaign tactics. Translates market trends and market analysis to align brand across teams. Leads efforts to measure the impact of the brand on company sales performance. Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers.
- Manage and assess agency partners.
- Monitor social and digital analytics tools and provide insights and analysis monthly and quarterly on trends and performance. Collect, analyze, and create reports from available digital data sources to evaluate the impact of marketing programs in achieving their stated objectives. Develop performance reports and drive the storytelling approach, providing actionable insights based on available analytics data from multiple offline and online channels. Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations.
- Translate brand strategies into brand plans, brand positioning and gotomarket strategies.
- Develops presentations, webinars, marketing materials videos, etc. as needed to brand initiatives and support the aquistion of leadership approval. Coordinates project components with cross-functional teams including Sales, Product Management, Creative, and other stakeholders.
- Champions internal and external branding requirements to effectively position the brand internally and externally
QUALIFICATIONS:
Education Level: Bachelor's Degree in Marketing, Communications or Business OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Experience: 5 years Marketing or Communications experience.
Licenses/Certifications Preferred:
Professional Certified Marketer-AMA
Knowledge, Skills and Abilities (KSAs)
- Knowledge of B2C marketing, such as digital advertising, direct response marketing, CRM, database marketing.
- Strong negotiation and relationship building skills.
- Knowledge of budget control methods, policies, and procedures.
- Strong research and strategic analysis skills.
- Proficient in Microsoft Applications.
Salary Range: $75,024 - $149,006
Salary Range Disclaimer
The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).
Department
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship.
#LI-KL1
Resp & Qualifications
PURPOSE:
This position is responsible for the lead in planning and optimization of integrated advertising and marketing campaigns to support corporate strategic initiatives.
ESSENTIAL FUNCTIONS:
- Builds the plan for specific campaigns including the timing, messaging, and appropriate channels. Establishes best practices and performance baselines for all campaign tactics. Translates market trends and market analysis to align brand across teams. Leads efforts to measure the impact of the brand on company sales performance. Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers.
- Manage and assess agency partners.
- Monitor social and digital analytics tools and provide insights and analysis monthly and quarterly on trends and performance. Collect, analyze, and create reports from available digital data sources to evaluate the impact of marketing programs in achieving their stated objectives. Develop performance reports and drive the storytelling approach, providing actionable insights based on available analytics data from multiple offline and online channels. Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations.
- Translate brand strategies into brand plans, brand positioning and gotomarket strategies.
- Develops presentations, webinars, marketing materials videos, etc. as needed to brand initiatives and support the aquistion of leadership approval. Coordinates project components with cross-functional teams including Sales, Product Management, Creative, and other stakeholders.
- Champions internal and external branding requirements to effectively position the brand internally and externally
QUALIFICATIONS:
Education Level: Bachelor's Degree in Marketing, Communications or Business OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Experience: 5 years Marketing or Communications experience.
Licenses/Certifications Preferred:
Professional Certified Marketer-AMA
Knowledge, Skills and Abilities (KSAs)
- Knowledge of B2C marketing, such as digital advertising, direct response marketing, CRM, database marketing.
- Strong negotiation and relationship building skills.
- Knowledge of budget control methods, policies, and procedures.
- Strong research and strategic analysis skills.
- Proficient in Microsoft Applications.
Salary Range: $75,024 - $149,006
Salary Range Disclaimer
The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).
Department
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship.
#LI-KL1
About CareFirst BlueCross BlueShield
Named by the Ethisphere Institute as one of the “World’s Most Ethical Companies” for 10 consecutive years.
CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously.
Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love.
Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas.
RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text.
COVID-19 VACCINATION NOTICE: As a leading healthcare organization, it is our responsibility to do our part to help end this pandemic and protect the health and well-being of our members, workforce, communities, businesses and partners. Our recruiters continue to fill open positions. Interviews and other processes are being modified to protect the safety of our candidates and team members. Effective November 1, 2021, COVID-19 full vaccination is required for all employees, including those who work remotely today or in the future. CareFirst will comply with all state and local laws regarding vaccine mandates. Medical and religious exemptions will be made where appropriate using our standard vaccine exemption processes.
Independent licensee of BCBSA.
