Job Description
Our client, a leading healthcare organization is seeking a highly analytical and technically skilled Senior Digital Marketing Analyst to join its growing team. This is a hybrid (2-3 days), full-time (direct hire) position. This role is pivotal in advancing data-driven marketing strategies, optimizing digital performance, and supporting enterprise-wide initiatives in data. The ideal candidate will bring deep expertise in Adobe Customer Journey Analytics (CJA) and a passion for transforming data into actionable insights.
Senior Digital Marketing Analyst Responsibilities:
- Develops and refines digital marketing strategies to improve patient experience, drive ROI, and increase conversion across digital channels.
- Builds, validates, and maintains dashboards and reports that measure campaign performance, content engagement, and downstream patient activity.
- Ensures alignment across teams on campaign goals, KPIs, and ROI tracking for every marketing investment.
- Leads the tagging, tracking, and reporting of digital campaigns, ensuring accurate attribution and actionable insights.
- Partners with analytics and marketing teams to deliver tailored and ad-hoc reports that support strategic decision-making.
- Collaborates with internal stakeholders and external vendors to support personalization and digital transformation initiatives.
- Applies a strong understanding of HIPAA compliance and healthcare-specific digital marketing practices.
- Supports major digital projects, including the redesign of websites, with a focus on data-driven UX improvements.
- Advocates for and embraces AI-driven tools and methodologies to enhance reporting and campaign optimization.
- Governs digital content taxonomy and ensures consistency across platforms and teams.
Requirements:
- Minimum 6 years of experience in a digital marketing analytics role or similar position.
- Adobe Customer Journey Analytics (CJA) hands-on experience is essential.
- Strong background in data architecture, schema design, and marketing analytics.
- Experience developing dashboards, validating reports, and interpreting complex data sets.
- Familiarity with digital campaign tracking, audience segmentation, and personalization strategies.
- Strong understanding of healthcare compliance; experience in healthcare systems and understanding of HIPAA compliance preferred.
- Proficiency with Google Analytics 4 (GA4), Adobe Analytics (AA), and marketing automation platforms.
- Experience creating user stories and mapping digital customer journeys.
- Comfort working with AI tools and contributing to AI-driven marketing initiatives.
- Bachelor's degree in Digital Analytics, Marketing, or a related field.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
cameron.little@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1881883 -- in the email subject line for your application to be considered.***
Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 10/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
Our client, a leading healthcare organization is seeking a highly analytical and technically skilled Senior Digital Marketing Analyst to join its growing team. This is a hybrid (2-3 days), full-time (direct hire) position. This role is pivotal in advancing data-driven marketing strategies, optimizing digital performance, and supporting enterprise-wide initiatives in data. The ideal candidate will bring deep expertise in Adobe Customer Journey Analytics (CJA) and a passion for transforming data into actionable insights.
Senior Digital Marketing Analyst Responsibilities:
- Develops and refines digital marketing strategies to improve patient experience, drive ROI, and increase conversion across digital channels.
- Builds, validates, and maintains dashboards and reports that measure campaign performance, content engagement, and downstream patient activity.
- Ensures alignment across teams on campaign goals, KPIs, and ROI tracking for every marketing investment.
- Leads the tagging, tracking, and reporting of digital campaigns, ensuring accurate attribution and actionable insights.
- Partners with analytics and marketing teams to deliver tailored and ad-hoc reports that support strategic decision-making.
- Collaborates with internal stakeholders and external vendors to support personalization and digital transformation initiatives.
- Applies a strong understanding of HIPAA compliance and healthcare-specific digital marketing practices.
- Supports major digital projects, including the redesign of websites, with a focus on data-driven UX improvements.
- Advocates for and embraces AI-driven tools and methodologies to enhance reporting and campaign optimization.
- Governs digital content taxonomy and ensures consistency across platforms and teams.
Requirements:
- Minimum 6 years of experience in a digital marketing analytics role or similar position.
- Adobe Customer Journey Analytics (CJA) hands-on experience is essential.
- Strong background in data architecture, schema design, and marketing analytics.
- Experience developing dashboards, validating reports, and interpreting complex data sets.
- Familiarity with digital campaign tracking, audience segmentation, and personalization strategies.
- Strong understanding of healthcare compliance; experience in healthcare systems and understanding of HIPAA compliance preferred.
- Proficiency with Google Analytics 4 (GA4), Adobe Analytics (AA), and marketing automation platforms.
- Experience creating user stories and mapping digital customer journeys.
- Comfort working with AI tools and contributing to AI-driven marketing initiatives.
- Bachelor's degree in Digital Analytics, Marketing, or a related field.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
cameron.little@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CL9-1881883 -- in the email subject line for your application to be considered.***
Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 10/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.
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