The Coca-Cola Company
Senior Director II, Convenience Retail, Customer Leadership Portfolio
Atlanta, GA
Jan 11, 2025
Full Job Description

The Sr. Director, Convenience Retail, Customer Leadership Portfolio role will be responsible for identifying opportunities for profitable growth within a diverse Convenience Retail (CR) customer base, overseeing the development and successful selling of customer plans, building enduring relationships with senior management of CR customers, and providing strategic direction and leadership to a team of Retail Sales Account Executives responsible for system volume, gross profit, and execution with the designated retail customers across all routes to market.

What You’ll Do for Us

  • Tailor Retail Sales strategies to national and local market opportunities and competitive conditions, leverage shopper and consumer insights, and utilize category planning resources.

  • Influence Retail Sales, Bottler, and Independent Bottler leadership via steering committees’ processes to the extent differing opinions are heard, a consensus is reached, and action plans are developed and executed in a collaborative manner.

  • Leadership - Provide overall Coca-Cola system leadership on the CR customer teams.

  • Provides leadership and direction to account management team calling on the customer teams across Retail Sales and the Bottler

  • Coach, mentor and develop the sales team to ensure their professional development and to ensure that the organization's need for future leaders is consistently met.

  • Demonstrate to the customer's senior executives the leadership and stewardship of our business relations and performance execution.

  • Develop and execute the tactical plans to meet defined goals, including negotiation of our annual agreement, our price/package plans, and all promotional plans.

  • Coordinate execution requirements with all appropriate Coca-Cola system constituents to ensure customer plans meet overall business objectives and strategies.

  • Ensure comprehensive vertical and horizontal call coverage within the customers' organizational structure.

  • Lead and steward top to top calls with designated customers

  • Lead in the development of all execution targets and use of appropriate tracking and performance measuring tools

  • Responsible for leading the annual planning process for Retail Sales designated customers.

  • Ensures linkage of price/package customer planning with the Retail Sales and Bottler PRGM business development processes

  • Leverage the multi-functional capabilities of the Coca-Cola system.

Qualification & Requirements

  • Bachelor's degree in business or related background preferred.

  • 5+ years in consumer goods industry

  • 5+ years in sales/marketing or major account management

  • 3+ years managing professional sales executives.

Functional Skills

  • Strong leadership skills and team management with great collaboration between functional teams.

  • Experience working with market research data, including Nielsen.

  • Experience in developing successful annual business plans and price/package plans for retail customers.

  • Strong analytical, verbal, and written communication skills are necessary.

  • Proficiency in the following computer applications: Microsoft Office (Excel, Word, PowerPoint, and Access)

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Market Research; National Account Development; Sales Team Management; Strategic Leadership; Sales and Operations Planning (S&OP)PDN-9df09587-b407-4896-a7fa-a4e43450a326
Job Information
Job Category:
Management
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Senior Director II, Convenience Retail, Customer Leadership Portfolio
The Coca-Cola Company
Atlanta, GA
Jan 11, 2025
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