Job Description:

As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives (email, web/mobile/landing page, webinar, seminar, podcasts and representative communications). You will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.

This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category.

The Channel Expertise We're Looking For

Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve the customer engagement.
Has an understanding in production operations (livestream and on-demand) and how to develop effective webinar and on-demand programs.
Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
Demonstrated ability to confidently interact with and influence senior leaders and peers
Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
Passion for being customer focused
Demonstrated innovative thinking and smart risk taking

Qualifications

Bachelors or equivalent with 8+ years of experience or Masters with 6+ years of experience in marketing, advertising and/or marketing communications.
Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA and SalesForce Marketing Cloud a plus.
Knowledge of Financial Service Industry and our Products and Services preferred
Ability to thrive in a fast-paced environment and are easily adaptable to change

The Purpose of Your Role

Drive Owned marketing initiatives for the Fidelity Wealth Management marketing acquisition and migration team. These initiatives will include content, promotional and service communications across owned channels. As a member of the Channel Marketing team, they will inform channel strategy, mange creative, and implement owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.

The Skills You Bring

Proven experience implementing Owned marketing campaigns- with specific emphasis on email, .com, targeting onsite messages, and mobile.
Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once
Ability to successfully handle challenges and build trust in every interaction
Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.
Ability to challenge the norm and drive innovation
Energized about working collaboratively with an appreciation for the value of diverse opinions and different skills
Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively
Excellent written and verbal communication skills and ability to communicate clearly and concisely
Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment

The Value You Deliver

The Senior Manager works closely with the cross-functional team to lead and coordinate Owned programs supporting team initiatives. This role is primarily responsible for advocating for the Owned email and 1:1 marketing strategy and the customer experience across the projects you lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.

How Your Work Impacts the Organization

You will partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

Join Us

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.