Senior Web Analyst (36383-TPEN)

Natick, MA

Job Description

Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

An excellent opportunity exists at MathWorks for an experienced Web Analytics professional.You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders.This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.


Responsibilities

  • Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.

  • Design and analyze A/B tests and web personalization campaigns to inform optimization strategies and guide business decisions.

  • Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.

  • Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.

  • Collaborate with cross-functional teams to translate data findings into strategic recommendations for website improvements.

  • Ensure data integrity and best practices in managing web analytics and reporting systems.


Qualifications

  • Experience with Web Analytics and SQL

  • Experience debugging web data collection and configuration

  • Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment

  • Experience with A/B testing

  • Hands-on experience in using Adobe APIs and JavaScript is a plus

  • Experience working with a global team


Required Qualifications
  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

  • Visa sponsorship will not be provided for this position.

  • Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

  • Proficiency with web analytics tools

The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.PDN-a01dc101-352c-4f0a-91a1-d01a22396b3c
Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

An excellent opportunity exists at MathWorks for an experienced Web Analytics professional.You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders.This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.


Responsibilities

  • Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.

  • Design and analyze A/B tests and web personalization campaigns to inform optimization strategies and guide business decisions.

  • Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.

  • Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.

  • Collaborate with cross-functional teams to translate data findings into strategic recommendations for website improvements.

  • Ensure data integrity and best practices in managing web analytics and reporting systems.


Qualifications

  • Experience with Web Analytics and SQL

  • Experience debugging web data collection and configuration

  • Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment

  • Experience with A/B testing

  • Hands-on experience in using Adobe APIs and JavaScript is a plus

  • Experience working with a global team


Required Qualifications
  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

  • Visa sponsorship will not be provided for this position.

  • Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

  • Proficiency with web analytics tools

The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.PDN-a01dc101-352c-4f0a-91a1-d01a22396b3c

About MathWorks

MathWorks is the leading developer of mathematical computing software. MATLAB, the language of engineers and scientists, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a block diagram environment for simulation and Model-Based Design of multidomain and embedded engineering systems. Engineers and scientists worldwide rely on these product families to accelerate the pace of discovery, innovation, and development in automotive, aerospace, electronics, financial services, biotech-pharmaceutical, and other industries. MATLAB and Simulink are also fundamental teaching and research tools in the world's universities and learning institutions. Founded in 1984, MathWorks employs more than 5,000 people in 16 countries, with headquarters in Natick, Massachusetts, USA.

Mission: Our goal is to change the world by accelerating the pace of discovery, innovation, development, and learning in engineering and science.

We work to provide the ultimate computing environment for technical computation, visualization, design, simulation, and implementation. We use this environment to provide innovative solutions in a wide range of application areas.


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Senior Web Analyst (36383-TPEN)
MathWorks
Natick, MA
Oct 15, 2025
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