Social Media Content Creator

Position Overview
Our client, an adult beverage brand, is looking for a Social Content Creator to join their team on a full-time freelance basis starting in early January. This role is fully ONSITE in San Diego, CA, 40 hours per week in an ongoing capacity.

In this role, the Social Content Creator will be working in a fast-paced, agency-like setting, creating 1-2 pieces of short-form content per day for the company's Instagram and TikTok accounts. You'll be creating and executing social media marketing content using knowledge of consumer behavior, industry trends, and competitive insights. You'll develop strategic social media content to drive brand storytelling, engagement, and impressions aligned with business objectives. This position is accountable for providing consistent and ongoing, creative content via the National and local digital channels. The Social Media Content Creator works alongside the Digital Strategist, Digital Content Creator & relevant teams to also identify and evaluate trends, culturally relevant moments, digital technologies, and uses analytics tools to better optimize social promotion. You'll be provided an Osmo camera, iPad, and laptop for content capture and creation.

Key Responsibilities

• Work with local and national teams to develop concepts for a full-year digital strategy, a monthly content calendar, support platform posting logistics to align with overarching marketing plans alongside the Digital Strategist.
• Creating digital content, primarily but not limited to Instagram reels and story graphics, featuring products + related promotional content while following social media best practices and current trends to increase visibility and engagement.
• Ingest, organize, catalog, and manage marketing-approved image assets to ensure they are current and readily available for creative use.
• Work within Canva and social media in-platform editing software to add promotional graphic elements, videos, text, music in compliance with current alcohol & beverage legal parameters, marketing strategy, and more.
• Combine creative storytelling skills and data-informed strategy to create and execute content.
• Support local + national workstreams for creative productions, including but not limited to photoshoots, video shoots, pre-production planning and coordination, styling, and post-production.
• Support content capture when relevant for events, activations, and experiential projects.
• Establish and deliver on agreed-upon social media content creation KPIs
• Develop deep understanding and ownership of brand voice and product knowledge as it is represented through organic content posts for local, regional, and national targets.
• Support additional execution of digital assets for channels as needed, including creative & content development, media optimization, CRM programs, ecommerce initiatives, and tracking performance/establishing.
• Embrace and fulfill the core values and culture of the brand

Qualifications

• At least 2+ years of content creation and capture experience in an agency or similarly fast-paced setting
• Excellent written and verbal communication skills with specific experience in social media trending formats and modern marketing tactics.
• Confident interaction with multiple team members + stakeholders professionally and collaboratively.
• Exceptional understanding of managing social media platforms from a brand perspective.
• Highly engaged, ambitious, with a can-do attitude.
• Understanding and experience working with social media scheduling and analytics tools.
• Strong understanding of social media trends, algorithms, and up-and-coming platforms.
• Demonstrated initiative and ability to work independently and/or in a diverse team environment.
• Strong customer service skills, including a sense of urgency, compassion, and a desire to understand.
• The capability of making sound decisions and quickly understanding new information and situations.
• Strong organizational skills and ability to prioritize a varied workload.
• Online research skills with the ability to follow and track data relevant to the brand and consumer.
• Exceptional work ethic, with a focused passion for the spirits industry. Working knowledge of spirits preferred.
• Have a keen eye for what makes good content, a passion for storytelling, and a strong creative drive
• 2+ years of experience in a marketing-related position (experience in copywriting for marketing purposes a plus).
• Beverage industry or alcohol industry experience (preferred).

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

sammy.realon@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : SR9-1970870 -- in the email subject line for your application to be considered.***

Sammy Realon - Senior Delivery Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 12/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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