Summer Intern- Social Media Specialist- Tourism
Job Description
The Social Media Specialist Intern will support the Tourism team by assisting with marketing initiatives, customer engagement, and social media management. Responsibilities include capturing photo and video content, creating reels and other digital media, and supporting a variety of tourism marketing efforts.
Key Responsibilities:
- Conduct a comprehensive audit and reorganization of the department's digital asset library to improve accessibility, brand consistency, and internal efficiency across marketing initiatives.
- Create engaging social media content, including post copy, reel concepts, and short-form video ideas. Capture photography and video at events, parks, and attractions to help tell the destination's story.
- Assist in developing seasonal and campaign-based content calendars aligned with tourism marketing priorities.
- Draft blog articles and website copy that highlight local experiences, inspire visitation, and support search visibility.
- Support website content updates and redesign planning through content audits, competitive research, and user experience feedback.
- Evaluate current social media and digital platforms and provide research-based recommendations to improve engagement, reach, and brand visibility.
- Research competitor destinations and summarize trends, best practices, and emerging tourism marketing strategies.
- Assist with the development and refresh of in-house marketing assets, including graphics, templates, and digital resources.
- Help organize user-generated content and support outreach for content permissions when appropriate.
- Develop and present a final capstone project or presentation highlighting strategic recommendations or a campaign concept created during the internship.
- Contribute to additional marketing and communications projects as opportunities arise.
What You'll Gain
- Hands-on experience in tourism marketing and destination storytelling
- Real-world content creation and social media strategy experience
- Opportunities to attend events and explore parks and attractions
- Portfolio-worthy projects and mentorship
The Social Media Specialist Intern will support the Tourism team by assisting with marketing initiatives, customer engagement, and social media management. Responsibilities include capturing photo and video content, creating reels and other digital media, and supporting a variety of tourism marketing efforts.
Key Responsibilities:
- Conduct a comprehensive audit and reorganization of the department's digital asset library to improve accessibility, brand consistency, and internal efficiency across marketing initiatives.
- Create engaging social media content, including post copy, reel concepts, and short-form video ideas. Capture photography and video at events, parks, and attractions to help tell the destination's story.
- Assist in developing seasonal and campaign-based content calendars aligned with tourism marketing priorities.
- Draft blog articles and website copy that highlight local experiences, inspire visitation, and support search visibility.
- Support website content updates and redesign planning through content audits, competitive research, and user experience feedback.
- Evaluate current social media and digital platforms and provide research-based recommendations to improve engagement, reach, and brand visibility.
- Research competitor destinations and summarize trends, best practices, and emerging tourism marketing strategies.
- Assist with the development and refresh of in-house marketing assets, including graphics, templates, and digital resources.
- Help organize user-generated content and support outreach for content permissions when appropriate.
- Develop and present a final capstone project or presentation highlighting strategic recommendations or a campaign concept created during the internship.
- Contribute to additional marketing and communications projects as opportunities arise.
What You'll Gain
- Hands-on experience in tourism marketing and destination storytelling
- Real-world content creation and social media strategy experience
- Opportunities to attend events and explore parks and attractions
- Portfolio-worthy projects and mentorship
About City of Chesapeake
Chesapeake, Virginia is a vibrant community that enjoys the best of two worlds, one of urban variety, culture, and excitement, and another of rural landscapes and relaxed living.
Located 20 minutes from the oceanfront, 15 minutes from downtown Norfolk, and 45 minutes from Colonial Williamsburg and the Outer Banks of North Carolina, Chesapeake is the perfect place in which to live, work, and raise a family.
Home to beautiful parks, lakes, and rivers, Chesapeake has more miles of deepwater canals (part of the Intracoastal Waterway) than any other city in the country!
The City of Chesapeake was formed through the merger of the City of South Norfolk and Norfolk County in 1963. It’s a community of communities, with each having its own distinctive history.
Over the last decade, many national and international companies have taken advantage of the City’s ports, atmosphere, and highly qualified labor market by relocating to Chesapeake.
Chesapeake’s neighborhoods offer a variety of comfortable housing alternatives, from apartments and town homes, to single-family residences and executive homes. The City is consistently ranked by the FBI as one of the safest U.S. cities (with populations over 150,000), which lends to the safe, community atmosphere that residents enjoy.
City of Chesapeake would like you to finish the application on their website.
