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Vice President, Brand and Content (Chicago/Hybrid)

Feeding America

Chicago, IL

Full-Time

Vice President, Brand and Content (Chicago/Hybrid)

Feeding America

Chicago, IL

Full-Time

Apr 01, 2025

Marketing

Job Description

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation's largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Learn more about Feeding America here.

This is ahybrid position based out of Feeding America's Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day "work anywhere" program during the course of each calendar year that can be combined with PTO and/or holidays.

The OpportunityThe Vice President, Brand and Content will lead Feeding America's brand and content strategy to architect high-impact engagement across donor and audience lifecycles. Drive brand clarity, emotional resonance, and storytelling that inspire action and position the organization as the nation's hunger-relief leader.Compensation

Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.

Salary Range: $188,000 - $193,000 Based on Experience.Benefits:A comprehensive list of benefits available to full-time employees can be found here.

Responsibilities:

Leads the Feeding America brand vision, goals, and strategies, ensuring a compelling, credible, and distinctive positioning that motivates donor engagement, partner collaboration, and national awareness.
Stewards internal and external brand alignment to reflect the full scope of Feeding America's impact and reach.
Identifies and prioritizes high-potential target audiences for engagement based on actionable segmentation and behavioral insights.
Assesses data and other key inputs to define and monitor brand and campaign KPIs related to awareness, engagement, and donor conversion.
Expands and innovates Feeding America's national donated media program, securing strategic media partnerships and maximizing reach and value across paid, earned, and owned channels.
Oversees development and execution of national creative campaigns, ensuring storytelling excellence, message coherence, and alignment with brand and audience goals.
Champions an authentic national storytelling platform that centers the voices and lived experiences of the people we serve.
Partners with key internal teams - including Government Relations, Development, Research and Innovation, and Network Engagement -to ensure brand and content strategies reflect organizational priorities.
Collaborates with Development and other teams to ensure brand and content efforts support donor cultivation, impact reporting, and alignment with fundraising goals.

Required Experience and Qualifications:

12+ years of progressive experience in marketing, brand strategy, content development, or related fields.
Experience in omnichannel environments (digital, social, video, and traditional media) with a strong track record in managing external agencies or creative partners.
Proven experience developingand executing successful national marketing campaigns, promotions, and partnerships.
Expertise in audience segmentation, brand positioning, and tracking studies with a demonstrated ability to generate actionable insights.
Ability to integrate creative strategy with performance metrics in partnership with analytics and media teams.
Excellent creative judgment and strategic thinking skills.
Strong cross-functional collaborator, able to work across teams and influence outcomes.

Required Leadership Competencies:

Fosters an Enterprise Mindset
Fosters an Open and Supportive Environment
Leads with Accountability
Collaborates Internally and Externally
Focuses on People and Teams
Manages Organization and Business Complexity
Communicates with Impact and Influence

Feeding America's goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging andcontribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Work. Serve. Thrive.

Leads the Feeding America brand vision, goals, and strategies, ensuring a compelling, credible, and distinctive positioning that motivates donor engagement, partner collaboration, and national awareness.
Stewards internal and external brand alignment to reflect the full scope of Feeding America's impact and reach.
Identifies and prioritizes high-potential target audiences for engagement based on actionable segmentation and behavioral insights.
Assesses data and other key inputs to define and monitor brand and campaign KPIs related to awareness, engagement, and donor conversion.
Expands and innovates Feeding America's national donated media program, securing strategic media partnerships and maximizing reach and value across paid, earned, and owned channels.
Oversees development and execution of national creative campaigns, ensuring storytelling excellence, message coherence, and alignment with brand and audience goals.
Champions an authentic national storytelling platform that centers the voices and lived experiences of the people we serve.
Partners with key internal teams - including Government Relations, Development, Research and Innovation, and Network Engagement -to ensure brand and content strategies reflect organizational priorities.
Collaborates with Development and other teams to ensure brand and content efforts support donor cultivation, impact reporting, and alignment with fundraising goals.

Required Experience and Qualifications:

12+ years of progressive experience in marketing, brand strategy, content development, or related fields.
Experience in omnichannel environments (digital, social, video, and traditional media) with a strong track record in managing external agencies or creative partners.
Proven experience developingand executing successful national marketing campaigns, promotions, and partnerships.
Expertise in audience segmentation, brand positioning, and tracking studies with a demonstrated ability to generate actionable insights.
Ability to integrate creative strategy with performance metrics in partnership with analytics and media teams.
Excellent creative judgment and strategic thinking skills.
Strong cross-functional collaborator, able to work across teams and influence outcomes.

Required Leadership Competencies:

Fosters an Enterprise Mindset
Fosters an Open and Supportive Environment
Leads with Accountability
Collaborates Internally and Externally
Focuses on People and Teams
Manages Organization and Business Complexity
Communicates with Impact and Influence

About Feeding America

As the largest network of food banks, pantries, and meal programs in the country, Feeding America is the leading organization in the fight against hunger in the United States. 200 food banks strong, we serve more than 40 million people in virtually every community in America. Since our beginnings 40 years ago, Feeding America has made innovative strides in combating food waste and providing fresh food to hungry people across the country. We believe that everyone - individuals, charities, businesses, and government - has a role in ending hunger in America.

Feeding America is proud to cultivate a dynamic and diverse work environment critical to our ambitious work to end hunger in America. We recruit and retain insightful employees with backgrounds and skills from across the professional spectrum who join our organization because they want to make a real difference in the lives of our neighbors.

Will you join us? Learn more at FeedingAmerica.org.

Founded in 1979 (formerly named America's Second Harvest)

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Vice President, Brand and Content (Chicago/Hybrid)

Feeding America

Chicago, IL

Apr 1, 2025

Full-time

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