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Vice President of Growth Marketing

Aquent Talent

Irvine, CA

Vice President of Growth Marketing

Aquent Talent

Irvine, CA

Apr 18, 2025

Marketing

Job Description

Location: Irvine, CA (onsite 1-2 days per week)
Must-Have: Experience working for a PLG Company

Summary

A leading software company is hiring a VP of Growth Marketing who will drive overall growth strategy by spearheading customer acquisition, revenue optimization, and marketing innovation. You will be oversee affiliate programs, digital advertising, and website and funnel optimization and ensure scalable, high-impact marketing strategies.

Responsibilities:

Lead a product-led growth strategy that drives adoption and engagement through lifecycle marketing, paid advertising, affiliate marketing, website experiences, and other channels
Utilize analytics, A/B testing, and performance metrics for data-driven decision making to optimize marketing spend and maximize customer lifetime value
Establish and nurture strategic partnerships and alliances
Provide strategic insights to shape product strategy, define development priorities, and allocate resources effectively
Lead Marketing teams and drive high performance and accountability to KPIs

Skills & Qualifications:

Track record of driving product-led growth/Demand Gen in high-growth environments
Knowledge of product-led growth principles, methodologies, and best practices
Strong leadership skills with the ability to inspire and motivate cross-functional teams and drive innovation
Exceptional analytical and strategic thinking abilities, with a demonstrated ability to translate insights into actionable strategies and tactics

#app

#LI-MS3

Location: Irvine, CA (onsite 1-2 days per week)
Must-Have: Experience working for a PLG Company

Summary

Responsibilities:

Lead a product-led growth strategy that drives adoption and engagement through lifecycle marketing, paid advertising, affiliate marketing, website experiences, and other channels
Utilize analytics, A/B testing, and performance metrics for data-driven decision making to optimize marketing spend and maximize customer lifetime value
Establish and nurture strategic partnerships and alliances
Provide strategic insights to shape product strategy, define development priorities, and allocate resources effectively
Lead Marketing teams and drive high performance and accountability to KPIs

Skills & Qualifications:

Track record of driving product-led growth/Demand Gen in high-growth environments
Knowledge of product-led growth principles, methodologies, and best practices
Strong leadership skills with the ability to inspire and motivate cross-functional teams and drive innovation
Exceptional analytical and strategic thinking abilities, with a demonstrated ability to translate insights into actionable strategies and tactics

#app

#LI-MS3

About Aquent Talent

Since the world of work is best when it’s unequivocally human, we put people at the center of everything we do. It starts with matching the right talent to the right opportunities and building relationships that help careers and companies thrive. That’s why we’re the global leader in talent and recruiting for marketing, creative, and design. We’re in the business of big wins for everyone.

What we're about.

Flexibility
Business priorities can change in a flash. So we believe in the power of a flexible workforce—the extended workforce, temporary talent, freelancers, and contractors—to help organizations be more nimble. When it comes to talent, we also believe work doesn’t have to be about the four walls of an office, a 9-to-5 schedule, or a traditional career path.

Empowering talent
Your career. Your call. We believe talent should be in the driver’s seat of their careers, equipped with the tools, skills, and autonomy to create the careers they want. At the same time, they shouldn’t have to go it alone when it comes to job searching and career decisions—they deserve a partner to coach them along the way.

Inclusivity
It’s clear. A diverse workplace delivers better outcomes for organizations and talent. Creating an inclusive environment—one that values different backgrounds, experiences, and perspectives—is critical to everyone’s growth and success. So we believe in going all in. See how.

Equality
Amazing benefits—for all. We believe talent should be on the same playing field as traditional employees, especially when it comes to employee benefits. That means things like comprehensive health insurance, paid sick leave, retirement plans, and more.

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Vice President of Growth Marketing

Aquent Talent

Irvine, CA

Apr 18, 2025

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